
I got an email just a couple days ago from someone who had ordered invitations from me. She’s a friend of a friend, so I know her a little. She said everyone loved her daughter’s first birthday invitations and I quote her… “so you ROCK!!!” Yes, it even had three exclamation points after it! Thanks for making my day, Lindsay, that was really a nice compliment. Now to the real reason I’m writing this and it is not to brag…
I thought it was hilarious: first, it is usually my husband telling me I “rock”… how sweet, huh!? and an advertising campaign I started when I was at a retirement community when I was still working full time and doing HollyDays. You see, at this community, the rocking chairs made the place. They were a serious matter to the residents. We didn’t realize how serious until one day we decide to update them. The owner of the community suggested we paint them to make them stand out better against the white building. It caused an senior community uproar. As soon as the first chair started its transformation from white to a nice dark red shade, it was over. Two chairs out of the 10 or 12 chairs were the only two that were painted before we had to call the whole project off. After the petition started circulating in the community to “Keep our Rocking Chairs White”, we realized we were losing the battle! Personally, I thought the red looked quite nice with the white building and the black shutters. Plus, I was looking at it from a marketing perspective. You know how you feel when you see the rocking chairs lined up along the porch of Cracker Barrel restaurant? You feel at home, like you want to sit down and enjoy a nice glass of sweet tea and enjoy the breeze. We were just wanting the chairs to stand out better, add a pop of color and invite people to come “sit a spell”. We made it through the rocking chair crisis and the residents realized their voice was heard.
Anyway, while I was there I started a marketing campaign “Our Residents Rock” a play on words in honor of our beloved rocking chairs. I don’t think there is a day that goes by that at least one of those chairs isn’t occupied by someone. Here’s the design with the slogan that is still on their website. I didn’t design this, I just took the picture of the super sweet spunky lady and came up with the slogan.

I have a lot of good memories from this wonderful community. Even through the rocking chair debate, I learned that you should always stand up for what you believe in. I would be mad if someone wanted to paint my chairs at my house without my permission, wouldn’t you?
Oh, by the way readers: You ROCK!!!
Thank you for all the photos you’ve been sending for our sample cards! We’ll be sending you the gift certificate codes very soon as our thank you!
Also, Amy with Marvelous Mommy is doing a HollyDays giveaway on her blog. Go here to see her review of our travel cup and register to win a HollyDays product!

Hope you have a great day!
